Brand strategy
Check your brand's health
Benchmark your competition
Define your brand purpose, vision, values, personality, and voice
Identity design
Create your brand or corporate ID
Refresh your brand or corporate ID
Build your brand architecture, within and across touchpoints
Packaging design
Design or redesign your packaging
Build compelling pack architectures and content
Catch the shopper's eye, and communicate your product brilliantly
Define your content strategy
Create engaging brand stories
Build brand assets; long and short form words, images and video

Case studies

A plateful of brand and packaging design case studies and project examples for food, drink and related businesses.

Click through the projects with a green highlight to see full case studies.

Rebel Recipes

Website relaunch
Richard Reeves website Rebel Recipes case study image

Working with Rich is fab, you should try it! For a digital-first business, he has a handy blend of strategy, creativity, tech and build. You’ll feel the benefit of his expertise and knowledge, and he’ll very likely transform your business.
Niki Webster, Rebel Recipes

Fortnum & Mason

Packaging redesign
Richard Reeves website Fortnum & Mason case study image

Richard and his team showed us an excellent understanding of our brand, together with some highly creative and well-executed design.
Marketing Manager, Fortnums


Identity redesign
Richard Reeves website FareShare case study image

Richard knows how to get to the heart of a brand brilliantly. He and his team enlivened our plans for the organisation, and the new identity has received powerful positive reactions from all who have seen it.
Marketing Director, FareShare

Saida's Kitchen

Range relaunch
Richard Reeves website Saida's Kitchen case study image

Richard has been brilliant in helping me relaunch my business. My website and brand is amazing. I now have a great foundation to spread the word and take people on a culinary adventure around the fantastic flavours of Africa, I can’t wait!
Saida Bairak, Founder

Tierra Foods

Brand review
Richard Reeves website Tierra Foods case study image

Wow. Thanks for such an extensive document and for your carefully considered thoughts. Lots to digest and some really useful links & reading. All very well received.
Lucy Barnes, Co-founder & COO

Chef Marc Fosh

Range launch

Richard’s broad involvement in our business resulted in an excellent range of FOSH products with bold and stylish branding that jumps out as you walk through the store.
Chef Marc Fosh

Claire's Handmade

Range rebranding
Richard Reeves website Clare's Handmade case study image

Richard guided us expertly through our rebranding. We now have fantastic jars and new website, renewed confidence in our brand and a significant sales uplift–one customer went from a few hundred to 25,000 in one order!
Claire Kent, Managing Director

Paramount Seafoods

Brand review
Richard Reeves website Paramount Seafoods case study image

We asked Richard to review our brand and aspects of our business in the face of change and growth. He worked with us to research and develop our strategy and produced an excellent brand report with many valid and achievable suggestions for the business. Overall, a great project result!
Paramount Marketing Team

The Tanfield Food Company

Range repositioning
Richard Reeves website The Tanfield Food Company case study image

Working to a tight schedule, Richard, and his team, played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all.
Tanfield Marketing Team

Clarence Court

Range redesign
Richard Reeves website Clarence Court case study image

The newly designed egg packs have outperformed on every level–sales volumes, retailer reaction and the effect on Clarence Court’s profile as the UK’s leading premium egg brand.
Adrian Gott, CEO Stonegate Farmers

The Food & Drink Festival

Covid-19 response
Richard Reeves website Food & Drink Festival case study image

The members of The Food Hub will love it. Thanks for making the Food & Drink Festival Online come alive so quickly.
Jason Gibb, Bread & Jam


Range rebranding
Richard Reeves website Succulento case study image

We love our new branding, Richard offered us clever ideas and inspiring designs throughout the project. We're more ready than ever to make taste tastier for our customers!
Dami Odugbemi, Founder

Oli's Nectarous

Range launch
Richard Reeves website Oli's Nectarous case study image

We love our new brand identity! Richard created vibrant new design around the new brand name. He has a great understanding of the industry and has been flexible throughout as our situation changed; I would recommend him to any start-up food brand.
Oliver Farmiloe, Founder

Logos & icons

Design & creation


Range launch
Richard Reeves website Aartizen case study image

After working with Richard, I have a fabulous brand and products that are loved by all. I’m ready to build my business.
Aarti Bhanderi-Shah, Founder


B2B range launch
Richard Reeves website Bakehouse case study image

The Patisse launch went smoothly and all was very well received, the branding really helped raise the profile of the range, as we had all hoped.
Bakehouse Brand Manager


Brand development
Richard Reeves website Bounce case study image

The Cooks of Country Markets

Community food business launch
Richard Reeves website Cooks of Country Markets case study image

The Country Markets project team worked with Richard to launch a new nationwide food brand. The results have totally exceeded our expectations, our plans have come to life brilliantly, and we have a powerful brand identity and branding toolkit to use with our members and audiences.
Jane Stammers, Project Manager


Range redesign

The response to these packs has been fulsome praise, the design has really helped us sell the product into retailers and from repeat orders it has done the same with shoppers.
Christopher West, Smokehouse Manager

London Tea Co

Packaging redesign

We chose to work with Richard because of his experience with food and drink brands. Our new packaging is helping us gain new retail customers and is bringing our business plans and brand to life in a great way.
The London Tea Co, Managing Director

Nakd snack bars

Packaging design
Richard Reeves website Nakd case study image

Oxfordshire Ales

Brand identity
Richard Reeves website Oxfordshire Ales case study image

Patriarche Wine Agencies

Range launch
Richard Reeves website Patriarche Wine Agencies case study image

We are all a-buzz about these new designs; they bring our name and concept to life brilliantly!
Patriarche Marketing Manager

Pipers Crisps

Brand strategy
Richard Reeves website Piper's Crisps case study image

When I met Richard, he outlined what he believed our brand stood for, I knew that I had met someone that could help my brand grow.
Alex Albone, Managing Director

McCormick, Schwartz

Packaging redesign

Summer Isles Foods

Packaging redesign

We chose to work with Richard because he demonstrated an excellent understanding of what the Summer Isles Foods brand represents and how to portray that on pack. He also knows a thing or two about food, which helps.
Keith Dunbar, Managing Director


Packaging redesign

Consumer research told us our packs needed to be more effective on shelf. Richard, with his expertise with food brands, was the natural choice to work with us to achieve this. The new design is a major step forwards for our business.
Nereid Boyce, Founder

Category experience

Alcoholic drinks, bakery, beers & breweries, bouillons, cakes, condiments, charity (surplus food), chef-led, dairy, desserts, energy bars/balls, eggs, food service, energy/wellness drinks, fruit and veg, Fairtrade, food service, fish, free-from, juices, luxury, meat, plant-based, pasta & rice, preserved & smoked, producer coops, ready meals, retailer, sauces, seafood, smoked, snacks, sweeteners, tea/tisanes, vegan, waste, wine, and world foods; B2C and B2B.

Past clients

Aartizen, Bakehouse (B2B), Bounce Foods (balls), Brindisa, Clarence Court, Claire’s Handmade, Country Markets, DRGN Drink, Duchy Originals, Edward Cavendish Wine Merchants, FareShare, Fortnum & Mason plc, Happy Maki (Brighton), Michelin Star Chef Marc Fosh, Hebridean Smokehouse, McCormick-Schwartz, Natural Balance Foods (Nakd), Oli’s Nectarous, Paramount Seafoods, Patriarch Wine Merchants, Pipers Crisps, Rebel Recipes, SAIDA MIA, SugaVida, Summer Isles Foods, Tanfield Foods, The London Tea Co., Tropical Wholefoods, Twofishwives, Unilever plc., and more…