And, I will help your business create and grow products and platforms for a tastier, healthier, more sustainable future.
I have delivered hundreds of innovation, brand, digital, and content assignments for large CPG businesses, growing start-ups, and everything in between. I've worked in most food and drink categories, and related/support sectors, B2C and B2B.
Along my journey, I’ve gained an extensive understanding of the food and drink industry, marketplace, consumers, categories, products, flavour and quality, its history, and futures. I not only spot trends, I’ve also set a few.
I have an MBA in Innovation Management (with published works) and a Diploma in Digital Marketing. I'm professionally-trained as a chef (Leiths School of Food & Wine), certified in plant-based foods (Rouxbe/Chad Sarno), qualified in wines & spirits (WSET), and in distilling (IBD).
I started my career in London’s world-leading marketing agencies working across consumer products, retail, financial services, health, and technology with brands like General Foods, Kodak, NatWest, and Microsoft.
For businesses with a sustainability message, I have deep roots. When the environment wasn't, but should have been, top of mind, I studied a B.Sc. in Environmental Science at Aberystwyth University. Modules included; agriculture, animal behaviour, botany, biochemistry, biogeography, conservation, climate, ecology, geography, marine biology, microbiology, and zoology.
Dissertation: The Role of Conservation in Farm Management. A Case Study of Little Hidden Farm, Hungerford, Berkshire, U.K. Included the earliest on-farm analysis of the effect of chemical spray and fertiliser drift on the diversity of hedgerows and woodlands.
Published: The Relative Tolerance of Seedling Red Clover to Two 'Clover Safe' Herbicides applied at Four growth Stages, Tests of Agrochemicals and Cultivars.