About

I'm a fractional marketer for food, drink and related businesses.

And, I will help your business create and grow products and platforms for a tastier, healthier, more sustainable future.

I have delivered hundreds of innovation, brand, digital, and content assignments for large CPG businesses, growing start-ups, and everything in between. I've worked in most food and drink categories, and related/support sectors, B2C and B2B.

Along my journey, I’ve gained an extensive understanding of the food and drink industry, marketplace, consumers, categories, products, flavour and quality, its history, and futures. I not only spot trends, I’ve also set a few.

I have an MBA in Innovation Management (with published works) and a Diploma in Digital Marketing. I'm professionally-trained as a chef (Leiths School of Food & Wine), certified in plant-based foods (Rouxbe/Chad Sarno), qualified in wines & spirits (WSET), and in distilling (IBD).

I started my career in London’s world-leading marketing agencies working across consumer products, retail, financial services, health, and technology with brands like General Foods, Kodak, NatWest, and Microsoft.

For businesses with a sustainability message, I have deep roots. When the environment wasn't, but should have been, top of mind, I studied a B.Sc. in Environmental Science at Aberystwyth University. Modules included; agriculture, animal behaviour, botany, biochemistry, biogeography, conservation, climate, ecology, geography, marine biology, microbiology, and zoology.

Dissertation: The Role of Conservation in Farm Management. A Case Study of Little Hidden Farm, Hungerford, Berkshire, U.K. Included the earliest on-farm analysis of the effect of chemical spray and fertiliser drift on the diversity of hedgerows and woodlands.
Published: The Relative Tolerance of Seedling Red Clover to Two 'Clover Safe' Herbicides applied at Four growth Stages, Tests of Agrochemicals and Cultivars.

Category experience

Bakery, beers, bouillons, condiments, cooperative community, charity, chef-led, dairy, desserts, energy bars/balls, eggs, food service, energy/wellness drinks, fruit and veg, Fairtrade, food service, free-from, juices, luxury retail, plant-based, preserved, ready meals, seafood, smoked, snacks, sweeteners, tea/tisanes, vegan, wine, and world foods; B2C and B2B.

Arrange a Call, but don't wait too long…