Fractional

Need help to plan or deliver business growth?
Need help with business change or expansion?
Need to fill a gap in your team or expertise?
Need help with a specific growth initiative?

I have the food and drink business expertise to help you deliver change and growth 🚀

It would be a pleasure to join your team regularly on a fractional basis for a longer-term growth initiative.

I have provided expertise and skills to many brilliant food and drink businesses, and I'm pleased to have always delivered great outcomes for great clients.

I've seen first-hand the internal and external possibilities, opportunities and challenges my clients have faced, and the factors that determine food or drink business success, or otherwise.

My primary areas of expertise include strategy, innovation, ideation, concepting, go-to-market, brand-building, web and digital services.

For many of my past assignments I have delivered against a specific innovation, brand or digital brief. In others I've provided a blend of services.

And in several assignments, I've mixed in my MBA and business skills and provided broader marketing and finance-related services.

My assignments have been of varying lengths, with my longest relationship running over four years. I have also delivered multiple projects in short time frames within change programmes.

Category experience

Alcoholic drinks, bakery, beers & breweries, bouillons, cakes, condiments, charity (surplus food), chef-led, dairy, desserts, energy bars/balls, eggs, food service, energy/wellness drinks, fruit and veg, Fairtrade, food service, fish, free-from, juices, luxury, meat, plant-based, pasta & rice, preserved & smoked, producer coops, ready meals, retailer, sauces, seafood, smoked, snacks, sweeteners, tea/tisanes, vegan, waste, wine, and world foods; B2C and B2B.

Past clients

Aartizen, Bakehouse (B2B), Bounce Foods (balls), Brindisa, Clarence Court, Claire’s Handmade, Country Markets, DRGN Drink, Duchy Originals, Edward Cavendish Wine Merchants, FareShare, Fortnum & Mason Plc, Happy Maki (Brighton), Michelin Star Chef Marc Fosh, Hebridean Smokehouse, McCormick-Schwartz, Natural Balance Foods (Nakd), Oli’s Nectarous, Paramount Seafoods, Patriarch Wine Merchants, Pipers Crisps, Rebel Recipes, SAIDA MIA, SugaVida, Summer Isles Foods, Tanfield Foods, The London Tea Co., Tropical Wholefoods, Twofishwives, Unilever plc., and more…

Testimonials

A GOODMINZ influencer

I’ve created a series of GOODMINZ recipes pimped with herbs, spices, seeds, fruits and other ingredients. Being able to take the flavours in any direction is amazing. GOODMINZ is so clever and delicious.

Unilever Europe
Michelin-star chef Marc Fosh

Richard’s broad involvement in our business resulted in an exceptional range of FOSH products with bold and stylish branding that jumps out as you walk through the store.

FareShare

Richard knows how to get to the heart of a brand brilliantly. He and his team enlivened our plans for the organisation and the new identity has received powerful positive reactions from all who have seen it.

Fortnum & Mason

Richard, and his team showed us an excellent understanding of our brand, together with some highly creative and well-executed design.

Claire's Handmade

Richard guided us expertly through our rebranding. We now have fantastic jars and new website, renewed confidence in our brand and a significant sales uplift – one customer went from a few hundred to 25,000 in one order!

The Tanfield Food Co

Working to a tight schedule, Richard and his team played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all.

Clarence Court

The newly designed egg packs have outperformed on every level – sales volumes, retailer reaction and the effect on Clarence Court’s profile as the UK’s leading premium egg brand.

Hebridean Smokehouse

The response to our rebranding has been fulsome praise, the new look has really helped us sell the product into retailers and, based-on repeat orders, it has done the same with shoppers.

Paramount Seafoods

In the face of change and growth for our business, Richard produced an excellent brand report with many valid and achievable suggestions for the business. Overall, a great project result!

Bakehouse/ Lantmannen's

The new pastries product range launch went smoothly and all was well received, the sales collateral really helped us raise the profile of the range amongst our customers and in the industry, just as we had hoped.

Niki Webster @rebelrecipes

Working with Rich is fab, you should try it! For a digital-first business, he has a rather handy blend of strategy, creativity, tech and build. You’ll feel the benefit of his expertise and knowledge, and he’ll very likely transform your business.

DRGN Drink

Rich has been a pleasure to deal with. He goes that extra mile to deliver ideas and solutions, and his attention to detail is extraordinary. I’m delighted with the end-result, and we have a great digital platform to support DRGN’s growth.

SugaVida

Rich transformed our 10-year-old website to the all new sugavida.com. He has a great blend of technical and creative skills. He does what he says he will do, and has been a pleasure to work with.

How can I help you? Arrange a call…