Fractional

If your business needs longer-term interim help, I could work with you across the areas below.

I have successfully delivered hundreds of projects within work programmes of varying lengths, with the shortest being for three months to the longest over four years.

I could deliver these areas of work myself, and/or manage the delivery with internal teams, other agencies and contractors.

Capabilities

Research & strategy

Health check your digital platforms, brand, content, or products/services

Benchmark your competition

Define your digital, brand, content, or product strategy

Define your brand purpose, vision, values, personality, and voice

Powerful, actionable insights for food and drink innovation

Uncover gaps and growth opportunities, optimise product-market fit

Create & build

Full optimised website development; business, brand, ecommerce, LMS, events and gated content platforms

Packaging and range identities and pack architectures

Brand or corporate ID, and brand architecture within or across touchpoints

New and extension product ideation

Engaging brand and product stories

Brand assets; long and short form words, images and video

Menu and recipe development

Apply your brand and content across the customer journey and touch-points

Launch & grow

Go to market strategy & delivery

On-site search engine optimisation (SEO)

Conversion optimisation

Social platforms setup and optimise

Outbound digital marketing

Category experience

Alcoholic drinks, bakery, beers & breweries, bouillons, cakes, condiments, charity (surplus food), chef-led, dairy, desserts, energy bars/balls, eggs, food service, energy/wellness drinks, fruit and veg, Fairtrade, food service, fish, free-from, juices, luxury, meat, plant-based, pasta & rice, preserved & smoked, producer coops, ready meals, retailer, sauces, seafood, smoked, snacks, sweeteners, tea/tisanes, vegan, waste, wine, and world foods; B2C and B2B.

Past clients

Aartizen, Bakehouse (B2B), Bounce Foods (balls), Brindisa, Cheflix, Clarence Court, Claire’s Handmade, Country Markets, DRGN Drink, Duchy Originals, Edward Cavendish Wine Merchants, FareShare, Fortnum & Mason plc, Happy Maki (Brighton), Michelin Star Chef Marc Fosh, Hebridean Smokehouse, McCormick-Schwartz, Natural Balance Foods (Nakd), Oli’s Nectarous, Paramount Seafoods, Patriarch Wine Merchants, Pipers Crisps, Rebel Recipes, Saida's Kitchen, SugaVida, Summer Isles Foods, Tanfield Foods, The London Tea Co., Tropical Wholefoods, Twofishwives, Unilever plc., and more…