Case study

Tierra Foods

Brand review

Businesses evolve and adapt, sometimes in leaps and bounds, sometimes in smaller steps. For this to be optimised, their brand has to be in lockstep, and, I would argue, evolution is most effective when the brand takes the lead to crystallise and communicate change.

Tierra Foods is on a mission to transform global food companies' value chains, making them carbon-absorbing, biodiversity-rich and socially just through their unique, biomineralisation-centric approach.

The business asked me to provide a review of its branding and make suggestions on other aspects of business growth.

In response, I researched and presented a review that covered aspects such as brand strategy, architecture and assets, brand platforms, digital systems, business management systems.

This was a fascinating step into nature-positive, carbon-negative food systems, my client was delighted with the outcome, and it took me back to my university days as an environmental scientist.

Richard Reeves website Tierra Foods case study image
Lucy Barnes at Tierra Foods said…

Wow. Thanks for such an extensive document and for your carefully considered thoughts. Lots to digest and some really useful links & reading. All very well received.

Richard Reeves website Tierra Foods case study image