Case study

The Tanfield Food Co

Range repositioning

The Tanfield Food Company (acquired by Symington's) manufactured ready meals, pre-cooked in pouches and ready to be heated at home.

The business wanted to re-position their It’s a Free World range more-clearly into the free-from category.

Within a tight timeframe, my team and I re-positioned the range directly into free-from heartland.

The designs were researched, developed, and applied across eight launch products, exhibition panels and literature for launch at that year's SIAL food exhibition.

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My client said...

Working to a tight schedule, Richard and his team played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all.

Richard Reeves website The Tanfield Food Company case study imageRichard Reeves website The Tanfield Food Company case study imageRichard Reeves website The Tanfield Food Company case study imageRichard Reeves website The Tanfield Food Company case study imageRichard Reeves website The Tanfield Food Company case study image