I deliver tasty strategy, creative, and production services to whip up food and drink business growth πŸ˜‹πŸ“ˆ

Recent work

Recipe innovation for Unilever Europe

With my colleague and plant-based influencer Niki Webster, I recently delivered an important trend-inspired recipe project for the Unilever food team in Rotterdam.

Our work was infused with inspiration from many sources, including Unilever’s excellent 50 Future Foods report.

Here are a few mise en place images to whet your appetite and the LinkedIn testimonial from our Unilever Client.

Website relaunch for Rebel Recipes

Rebel Recipes is the website for vegan food influencer Niki Webster (5 cookbooks, 290K IGΒ followers).

The existing website included over 1000 recipes and many brand/blog pages. It received nearly four million page views over the prior three years and had a complex search/digital ecosystem. But behind the scenes, the site had issues.

I rebuilt the WordPress website from the ground up and based on a comprehensive data-led content audit, reduced the 1,000+ recipe pages to a value-focused 300+, and republished the blog posts with search value.

This complex digital transformation involved SEO, systems integrations, and significant content re/production.

I also re-designed Rebel Recipes' digital-first brand identity with the herb illustrations by the super-talented Hennie Haworth.

Do you need?


I've successfully delivered a cornucopia of high-level transformation and growth initiatives for food and drink businesses of all sizes, from CPG to start-ups, across most sector categories, B2C and B2B.

I'm professionally trained as a chef (and plant-based), qualified in wines, spirits, and distilling, and have an extensive understanding of the food and drink industry, marketplace, consumers, categories, products, quality, flavour, history, and futures.

I have an MBA in Innovation Management and a Diploma in Digital Marketing. I started my career in London’s world-leading marketing agencies with brands like General Foods, Kodak, NatWest, and Microsoft.

For businesses with a sustainability message, when the environment wasn't, but should have been, top of mind, I studied Environmental Science at Aberystwyth University.

It would be a pleasure to work with you in one of two ways; regularly under a fractional arrangement or to deliver a project against a brief.