Richard Reeves
Rebel Recipes is the website of vegan food influencer Niki Webster (6 cookbooks, 290K+ Instagram followers).
The previous website served over 1,000 recipes and many brand/blog pages. It received nearly four million page views over the three years prior to the relaunch, and, after ten years in-market, had a complex search/digital ecosystem. But behind the scenes, the site had serious issues.
I delivered this relaunch in two phases.
In the first, I rebuilt the website from the ground up and, based on a comprehensive data-led content audit, reduced the 1,000+ recipe pages to a value-focused 300+, and republished the blog posts with the greatest search value. This complex digital transformation involved SEO, fluid/responsive WordPress development, systems integrations, and significant content re/production.
In the second phase, I updated the branding, user experience, and core system architecture to align it with gold-standard WordPress practices and improve site performance.
Ongoing, I am working with Niki to monetise the website, create new content and optimise search performance.
For a digital-first business, Rich has a tasty blend of strategy, creativity, tech and build. Working with him is fab, you should try it!
