Case study

Claire's Handmade

Range rebranding

Claire’s Handmade make exceptional artisan preserves.

After establishing a strong business with home-made label designs, the business asked me to elevate the branding for the next phase of growth in a mature category with very low barriers to entry.

The new identity uniquely brings alive the idea of hand-made and Claire's creative recipes. The hands form the centrepiece of the logo that, on-pack, is printed in silver foil within the product differentiation pattern work.

Alongside designing labels for 30+ products, and various marketing materials, I built the business’ first DTC website using WordPress and WooCommerce; in the days of low-resolution screens and buggy software, it was a robust site that served its purpose very well, but has since been superseded!

Richard Reeves website Clare's Handmade case study image
Claire Kent said...

Richard guided us expertly through our rebranding. We now have fantastic jars and new website, renewed confidence in our brand and a significant sales uplift–one customer went from a few hundred to 25,000 in one order!

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Following this rebranding, one of Claire's Handmade's trade customers went from a few hundred to 25,000 in one order  👏 😋 📈
Richard Reeves website Clare's Handmade case study imageRichard Reeves website Clare's Handmade case study imageRichard Reeves website Clare's Handmade case study imageRichard Reeves website Clare's Handmade case study image