Branding

Want more impact from your packaging design?
Want to communicate your business better, B2B, B2C?
Want to capitalise on an opportunity or challenge?
Competitor brands eating away at yours?

I will join your table to create or refresh your brand and bring your vision to life

My menu

I offer the following menu for super-tasty brand development.

Insights
From competitive brands, qualitative research, trends, and the marketplace
Health-check
Analysis of the potency and relevance of your branding to optimise audience appeal
Competitive
Audit and analysis of your competitors to build a framework for developing yours
Brand strategy
Explore and consolidate your brand purpose, vision, values, personality, and voice
Create & refresh
Brand identity creation and existing brand refresh/repositioning. Brand/product naming
Content creation
Verbal/visual identity, brand stories, long- and short-form words, images, video, creative, and technical topics
Architecture
Structural expression and application of brand assets within, and across touch-points. Brand guidelines production
Packaging design
Impactful packaging design to engage the shopper and communicate effectively. 2D and 3D
Arrange a call to discuss your branding…

Category experience

Alcoholic drinks, bakery, beers & breweries, bouillons, cakes, condiments, charity (surplus food), chef-led, dairy, desserts, energy bars/balls, eggs, food service, energy/wellness drinks, fruit and veg, Fairtrade, food service, fish, free-from, juices, luxury, meat, plant-based, pasta & rice, preserved & smoked, producer coops, ready meals, retailer, sauces, seafood, smoked, snacks, sweeteners, tea/tisanes, vegan, waste, wine, and world foods; B2C and B2B.

Testimonials

The Marketing Director at FareShare said...

Richard knows how to get to the heart of a brand brilliantly. He and his team enlivened our plans for the organisation and the new identity has received powerful positive reactions from all who have seen it.

The marketing lead at Fortnum & Mason said…

Rostered alongside two world-leading agencies, Richard, and his team showed us an excellent understanding of our brand, together with some highly creative and well-executed design.

Michelin-star Chef Marc Fosh said…

Richard’s broad involvement in our business resulted in an exceptional range of FOSH products with bold and stylish branding that jumps out as you walk through the store.

Claire Kent, Founder at Claire's Handmade said...

Richard guided us expertly through our rebranding. We now have fantastic jars and new website, renewed confidence in our brand and a significant sales uplift – one customer went from a few hundred to 25,000 in one order!

The Marketing Manager at Tanfield Food Co said…

Working to a tight schedule, Richard and his team played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all.

The marketing lead at Clarence Court said…

The newly designed egg packs have outperformed on every level – sales volumes, retailer reaction and the effect on Clarence Court’s profile as the UK’s leading premium egg brand.

The manager at the Hebridean Smokehouse said…

The response to our rebranding has been fulsome praise, the new look has really helped us sell the product into retailers and, based-on repeat orders, it has done the same with shoppers.

The Marketing Director at Paramount Seafoods said…

In the face of change and growth for our business, Richard produced an excellent brand report with many valid and achievable suggestions for the business. Overall, a great project result!

The marketing lead at Bakehouse/Lantmannen said…

The new pastries product range launch went smoothly and all was well received, the sales collateral really helped us raise the profile of the range amongst our customers and in the industry, just as we had hoped.

Arrange a call to discuss your branding…