Case study

DRGN Drink

Website relaunch

Pre-pandemic, DRGN asked me to rebuild their website as a foundation for a new phase of growth.

The existing website was built on the WordPress platform, and had serious issues.

I rebuilt the website from the ground up with a new site architecture based on a search data-led content audit.

I translated the brand’s existing marketing materials across the new page design, and managed the creation of health-related copy (regulated claims), imagery, and video.

On-site commerce was reimagined, with links to DRGN’s online stockists for visitors to buy the product.

Behind the scenes, I set up the on-site SEO, a new email marketing system, and delivered systems integrations, and technical changes.

DRGN became a much-admired player in its category, however, in the post-pandemic world, the founder decided to wind the business down.

Richard Reeves website DRGN Drink case study image
Vishal Sodha said...

Rich has been a pleasure to deal with. He goes that extra mile to deliver ideas and solutions, and his attention to detail is extraordinary. I’m delighted with the end-result, and we have a great digital platform to support DRGN’s growth.

Richard Reeves website DRGN Drink case study imageRichard Reeves website DRGN Drink case study imageRichard Reeves website DRGN Drink case study imageRichard Reeves website DRGN Drink case study image